The honest origin story.
I didn't set out to become an ultra runner. I definitely didn't set out to become a coach. I just signed up for one race that scared me — then kept going.
Multiple 200–250 km multi-stage races across Namibia, the Gobi Desert, Jordan, the Atacama, Uzbekistan, Kenya and Cambodia — including events with the Racing the Planet series, Global Limits, and Beyond the Ultimate. Shorter ultras across Europe. A 100-miler in Tarawera, New Zealand.
Good days, bad days, and plenty in between — the kind no one posts about.
Most of the time, I was figuring it out as I went. I made the same mistakes most first-time ultra runners make — getting kit, pacing, nutrition, and mindset wrong.
I learned through experience, often in remote places where getting it wrong actually matters. Now you don't have to.
"I'm not the fastest runner you'll meet. But I know how to keep going when it gets hard. That's what I help people do."
Why I coach now.
Along the way, I qualified as a UESCA endurance coach — combining real-world experience with proper structure. The science and the suffering. The plan, and what happens when the plan falls apart.
The ultra world is full of elite voices — people who've always had it figured out. That's not me. And it's probably not you either.
I started The Shuffle Project for the people trying to work it out — the ones with a race on the calendar and a quiet moment of what have I done? The ones who don't see themselves as ultra runners… yet.
What I believe.
Finishing strong matters more than looking strong.
Plans should bend around your life — not the other way round.
Mindset isn't optional — it's where most ultras are won and lost.
And if you're not having at least a bit of a laugh, you're doing it wrong.
That's the philosophy.
That's the project.
Keep shuffling.